Carbon, which possesses 6 electrons forming hexagonal atomic bonds, and today the basis for modern polymers, semiconductors and the molecular structure of every single living thing in existence, is naturally inclined to form hexagonal molecules due to the way it bonds, and it is this structure that gives diamond and other carbon allotropes their strength. Honeybees and their hexagonal construction projects may be the cause of the hexagon's aesthetic appeal to mean 'alien civilization', but this trope is also justified by the hexagon's efficiency and versatility in nature, science and engineering, much like smooth sleek curves and solid, practical looking blocks. Not to mention even the name Hexagon sounds futuristic. Board games, especially wargames, often use hexagons instead of squares because it allowed for clearly laid out movement in six directions without 'diagonal' movement across corners. They slot together like squares, but look more complicated despite being more efficient to build with (a hexagon has a greater area for the length of its sides than a square, hence why bees use hexagonal honeycombs for storage). This makes sense, since they're stylish yet practical. There's something about hexagons which make them look inherently advanced. Vendors we have worked with: Adobe, Oracle, Salesforce.- 'Hex Helmet' item description, Deep Rock Galactic

We help companies navigate these mostly unknown waters with a group of strategic and technical consultants that work hand in hand with the in-house teams during the acquisition process, the implementation and the day-to-day use of their Marketing Cloud Stack. Technology, however, becomes effective only with proper strategy: Data acquisition, management, activation and monetization require a framework that is aligned with the company strategy, Marketing KPI’s and available resources. We believe that in order to deliver a remarkable customer experience, a company must first take the necessary steps to properly understand its customers, and their preferences and behavior, for which the optimal tool is the CDP. Opportune contact means better communication, less noise,and optimized spend. With offices in Mexico and Bogota, we focus on helping companies reach their customers at the right channel at the right moment. Hexagon Data is a leading Customer Data Strategy firm in LATIN AMERICA.

Technical hexagon